ReFit Camp is a proven methodology
to help startup founders identify
and reach their product/market fit.
Stephanie Tramicheck had the privilege to talk at the Launch Festival on April 6th about Category Design. She presented a pragmatic step-by-step playbook on Category Design for startups, and shared the importance of becoming a Category King. No matter your development phase, this talk will provide you concrete tools to identify your uniqueness, define your category and develop a strong point of view to lead your market.Download slides
Guide scientific researchers to identify their product/market fit and build a sustainable business.
Mentor the startup founders in identifying a market where their vision will thrive, along with the right product.
Engineer a go-to-market plan with startup founder and support their team in its implementation.
The core of ReFit Camp methodology is the emerging “Category Design“ marketing discipline. “Be different, not just better” The Play Bigger team conducted an extensive research on “Category Kings,” which are category leaders The research showed that in order to win you need to be the leader of a market category. It also showed that category leaders claim 80% of the market. To win your market, you need to identify a category where you can become the leader. To learn more about Category Design, check out the book “Play Bigger", where the concept was introduced.
With a defined process, ReFit Camp coaches you to identify your market, your product and ultimately your category. Together, we then develop a strategic and tactical plan to grow this emerging category and become its leader. Refit Camp is a proven process, engineered out of both bootstrapped and high growth startup experiences. The journey is as important as the goal. It is your startup and you need to believe and embody what the new category will be. Therefore, we don’t follow a traditional consulting process: you have homework to do! It is only the beginning. Our intentions are for you to grow your skill set in the process. You will discover and learn to use new tools, new business reflexes, and state of the art high growth startup practices.
Daily sessions, with homework
Twice a week with homework.
Once a week with development work.
I am a telecommunications engineer turned bootstrapped entrepreneur. Turned intrapreneur for high-growth startups such as Etsy and Pinterest.
Relocated to the heart of Tech, I've come back to what I love the most: helping entrepreneurs by leveraging my passion for thinking out of the box and turning over rocks in order to change our world one product at a time.